Press exerpt - Orlando not on gays' radar, October 4, 2006; Orlando Sentinal - Beth Kassab, Sentinal Staff Writer Las Vegas -- Orlando's chief tourism rival -- has soared past San Francisco and Los Angeles as a premier destination in the $55 billion-a-year gay and lesbian travel industry, according to a survey released Tuesday. The study by Community Marketing Inc., a San Francisco company that focuses on gay marketing, collected responses in August from more than 7,613 gays and lesbians.
"Gay and lesbian imagery makes a far greater impact than general outreach," said Thomas Roth, president of Community Marketing. The survey indicated that more than 70 percent of those surveyed were more likely to visit a destination when its tourism marketing catered specifically to them.
Las Vegas' tourism promoters launched a marketing effort about two years ago that has been largely successful in boosting its rank as a leisure destination for gays and lesbians, he said.
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